Our work : Streetcar
Streetcar
Enabling the fastest growing car club in Europe.
Great idea!
Car-share club Streetcar launched in 2004 with a great concept but a customer experience that needed to be radically improved if Streetcar was to realise its full potential. In order to persuade people to switch to this new way to using a car the customer experience had to be better than that of buying and owning your own car.
Making it really work
Live|work set about creating a customer experience that would enable Streetcar to meet their growth plans. We systematically resolved Streetcar’s key barriers to growth – lack of comprehension, access & usability. The service is now clearly communicated as a four-step process. Customers find joining easy through a quick call to Streetcar and the DVLA, and the online booking engine was rebuilt to make it both usable and exciting.
Economic, social and environmental results
Due to a customer experience that is both seamless and consistently high quality, Streetcar is now the fastest growing car club in Europe with 30,000 members in 600 locations in 6 cities. Streetcar is a viable mass market alternative to car ownership, saving members as much as 75% on the cost of owning a car, whilst still making a higher return for the business per car than classic rental firms. In addition, each Streetcar replaces at least six privately owned cars on the street. The figures show that over the next 2 years Streetcar will prevent the emission of around 2,000,000 kg of C02.
“livework is a fantastic service with enormous value.”
– Andrew Valentine, Managing Director Streetcar
2004 – 2005
Pedro Sepulveda
Head of Design
Contact Pedro on mobile 020 7377 9620.
Client list :
Public Sector
- British Standards
- Haringey Borough Council
- Home Office
- Kent County Council
- Newcastle University
- Northumberland County Council
- Ordnance Survey
- South Tyneside Council
- Sunderland City Council
- The Cabinet Office
Financial
- Egg.com
- Experian
- Gjensidige
- NCR
- Norwich Union
- PFA pension
Transport
- BAA
- Danish Rail
- EurotaxGlass’s
- North East Ambulance Service NHS Trust
- Opplandstrafikk
- Riversimple
- Streetcar
Telecoms, media & technology
- BBC
- Cisco Systems
- Faber & Faber
- Fast Search
- Orange
- Telecom Italia
- Virgin Mobile USA
- Vodafone
- Vyke
- Wordia
- Yell
Retail
- Boots
- FINN.no
Health
- Department of Health
- Macmillan
- NHS
- NHS – Ealing PCT
- NHS Innovation & Improvement Institute
- NHS – Luton PCT
- Norwegian Knowledge Centre for Health
Environmental-Sustainability
Manufacturing
- FIAT
- Johnson & Johnson
- Laerdal Medical
- Mustad
- NOKIA
- P&G
- Sony Ericsson
Economic-Development
- Design Council
- Hong Kong Design Center
- NESTA
- Norwegian Design Council
- ONE North East Regional Dev. Agency
- Scottish Enterprise
- Skills Development Scotland
- The Danish Enterprise and Construction Authority
- Tyneside Economic Development Co
Voluntary Sector
- Agrarian Renaissance
- Amnesty International
Museums & Cultural Institutions
- Baltic
- National Maritime Museum
