Our work : Itau Bank

Itau Bank

Sevice Design creates breakthrough cultural change in the financial industry in Brazil.

Service design can be a great tool to help infuse a culture of innovation in to big companies, even in traditional sectors of the economy. live|work in Brazil has shown that by empowering business leaders and decision makers with the right and relevant knowledge and service design tools, instant transformations can occur. The Wealth Management & Services area of the Brazilian bank Itaú-Unibanco, the largest bank in the Southern Hemisphere, embraced the challenge of using service design as its main drive for innovation, focusing on the implementation of a long term human-centered innovation culture.

Overall this program has reached over 150 executives, and soon a pocket version of the program is going to be attached to the HR welcome program, which means that it will touch every single new empolyee for the bank in the coming years. This is great proof that service design can reach beyond touchpoint design and actually transform corporate culture.

For more information on this project contact our studio in Brazil

Client list :

Financial

• Experian
• Gjensidige
• Itau Bank
• NCR
• Norwich Union
• PFA pension

Transport

• BAA
• Danish Rail
• EurotaxGlass’s
• NE Ambulance Service NHS Trust
• Opplandstrafikk
• Ruter
• Streetcar
• WhipCar

Telecoms

• Cisco Systems
• Orange
• Telecom Italia
• Virgin Mobile USA
• Vodafone
• Vyke

Media

• BBC
• Channel 4
• Faber & Faber
• Microsoft/Fast
• Yell

Healthcare

• Department of Health
• InnoMed
• Johnson & Johnson
• Macmillan
• NHS – Ealing PCT
• NHS Innovation & Improvement Institute
• NHS – Luton PCT
• Norwegian Knowledge Centre for Health

Public Sector

• British Standards
• Central Bedfordshire Council
• Haringey Borough Council
• Home Office
• Kent County Council
• Ordnance Survey
• Post Office
• Royal Mail
• Skills Development Scotland
• Sunderland City Council
• The Cabinet Office

Manufacturing

• FIAT
• Laerdal Medical
• Nokia
• P&G
• Samsung
• Sony
• Sony Ericsson
• Trane
• Volkswagen

Environmental-Sustainability

• DOTT 07
• National Energy Action – WarmZones
• WWF

Economic-Development

• Design Council
• Hong Kong Design Center
• NESTA
• Norwegian Design Council
• Scottish Enterprise
• The Danish Enterprise and Construction Authority

Retail

• Boots
• Dixons
• FINN.no
• Tesco

Voluntary Sector

• Amnesty International
• Neighbourhood Watch

Cultural Institutions

• Baltic
• National Maritime Museum
• The Deichman library

Research & Education

• Said Business School
• Wordia