Our work : EurotaxGlass’s
Eurotaxglass’s : Glass-Net
A new standard-setting web service for the UK’s used car industry.
Glass’s Guide is used by thousands of car dealers up and down the country as the industry standard for used car valuations. It has the highest circulation in the UK market, with over 90% of car dealers subscribing. Although the market leader in its printed version it had never been able to make headway as an online guide.
Online bypass
Despite its reputation, Glass’s Guide was being bypassed online. A website had been developed but it was hard to use and so slow that dealers never took to it in the same way that they did with the printed guide. Glass’s competitors were threatening to take over the market through superior online offerings.
How could Glass’s position as the market leader of printed guides be translated to the online market? It was clear that Glass’s long-term survival depended on this. To ensure that it happened, and on the recommendation of previous clients, Glass’s asked livework to help them completely re-engineer and re-design the way they provided their data online.
One stop shop service
As we undertook our research and development process it became obvious that there was an opportunity to provide much more than just an online valuation service. livework ended up building a completely new service – Glassnet, a ‘one stop shop’ web service for dealerships that not only gives instant valuations but also increases efficiency by providing a system for managing stock and the business.
By getting under the skin of the dealers’ world we were able to transform a service interaction that was previously complicated and difficult, to one that was easy, intuitive and which would become essential – the central focus of a dealer’s busy day.
At the same time as restructuring the process, we used the latest interaction design technology to create a much cleaner, and more attractive look and feel to the site that was both on-brand and easier to use.
Throughout the whole process we tested the new service with dealers and worked extremely closely with the client team through a very ambitious delivery schedule.
Glass-Net launched in early 2009 and has enabled EuroTaxGlass’s to take its reputation as the market leader for used car valuations, and provide a new standard-setting web service for the UK’s used car industry.
“The design and the process re-structuring has been excellent – second to none.”
– Colin Hay, Marketing Director, Eurotaxglass’s
“The feedback from dealers has been great… It’s going great guns – even in a really tough trading environment.”
– Simon Kendall, Chief Technology Officer, Eurotaxglass’s
“It’s selling like hot cakes!”
– Jane Heard, Project Manager, Eurotaxglass’s
Daniel Letts
Lead Consultant
Contact Daniel on mobile 020 7377 9620.
Client list :
Public Sector
- British Standards
- Haringey Borough Council
- Home Office
- Kent County Council
- Newcastle University
- Northumberland County Council
- Ordnance Survey
- South Tyneside Council
- Sunderland City Council
- The Cabinet Office
Financial
- Egg.com
- Experian
- Gjensidige
- NCR
- Norwich Union
- PFA pension
Transport
- BAA
- Danish Rail
- EurotaxGlass’s
- North East Ambulance Service NHS Trust
- Opplandstrafikk
- Riversimple
- Streetcar
Telecoms, media & technology
Retail
- Boots
- FINN.no
Health
- Department of Health
- Macmillan
- NHS
- NHS – Ealing PCT
- NHS Innovation & Improvement Institute
- NHS – Luton PCT
- Norwegian Knowledge Centre for Health
Environmental-Sustainability
Manufacturing
- FIAT
- Laerdal Medical
- Mustad
- NOKIA
- Sony Ericsson
Economic-Development
- Design Council
- Hong Kong Design Center
- NESTA
- Norwegian Design Council
- ONE North East Regional Dev. Agency
- Scottish Enterprise
- Skills Development Scotland
- The Danish Enterprise and Construction Authority
- Tyneside Economic Development Co
Voluntary Sector
- Agrarian Renaissance
- Amnesty International
Museums & Cultural Institutions
- Baltic
- National Maritime Museum
