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Business Week: Kan verdien av design måles?

I artikkelen “Can You Measure Design’s Value”, fremhever Business Week live|works Service Usability Index som en modell som tilbyr “bedrifter håndfast bevis på verdien av design.

“The DMI Conference in Copenhagen sought to explore how to measure design’s role in the business world. One answer: educate management.”

“live|work used the service usability index with Streetcar, a car-sharing rental service in London. With other shared ownership car schemes emerging, live|work knew they had to create “service envy” to attract users. To do this, they ranked the company’s service to find areas to improve (ease of Web site booking) and new business ideas (ditch the joining fee and let users pay as they go). Eighteen months after implementing live|work’s action plan, the company began turning a profit.”

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