Case studies : Streetcar

Streetcar

Enabling the fastest growing car club in Europe?

Great idea!

Car-share club Streetcar launched in 2004 with a great concept but a customer experience that needed to be radically improved if Streetcar was to realise its full potential. In order to persuade people to switch to this new way to using a car the customer experience had to be better than that of buying and owning your own car.

Making it really work

Live|work set about creating a customer experience that would enable Streetcar to meet their growth plans. We systematically resolved Streetcar’s key barriers to growth – lack of comprehension, access & usability. The service is now clearly communicated as a four-step process. Customers find joining easy through a quick call to Streetcar and the DVLA, and the online booking engine was rebuilt to make it both usable and exciting.

Economic, social and environmental results

Due to a customer experience that is both seamless and consistently high quality, Streetcar is now the fastest growing car club in Europe with 30,000 members in 600 locations in 6 cities. Streetcar is a viable mass market alternative to car ownership, saving members as much as 75% on the cost of owning a car, whilst still making a higher return for the business per car than classic rental firms. In addition, each Streetcar replaces at least six privately owned cars on the street. The figures show that over the next 2 years Streetcar will prevent the emission of around 2,000,000kg of C02.

On live|work: “A fantastic service with enormous value.”
Andrew Valentine, Managing Director

2004 – 2005

Contact: Pedro Sepulveda on 020 7377 9620

Streetcar website

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