Service thinking :
Service Design + Service Thinking = Service Equity
Service Design
Service Design is the application of established design process and skills to the development of services. It is a creative and practical way to improve existing services and innovate new ones.
+ Service Thinking
An alternative to the dominant product mindset, Service Thinking places people, networks and sustainability at the core of how we design and innovate services. The application of Service Thinking can help transform our organisations and economies.
= Service Equity
When Service Design and Service Thinking come together they enhance the value of services. They help strike a fair and beneficial relationship between provider and customer. Ultimately services can become a platform to create new value that is of benefit to all parties.
At live|work we create shared value for our clients and their customers. We call this value Service Equity.
If “Data is the New Oil”, the money is in refining it to create valuable services that we cannot live without. In this article, Ben Reason and Jeremy Walker from livework, discuss how data alone is not enough. They show how it is services that will make business information indispensible to organisations.
Our thinking is often a product of the past. This is compounded in a world where that past is all about product thinking. The future demands fresh perspectives. Service Thinking provides just that.
In this article, Ben Reason applies the core aspects of Service Thinking to healthcare.
livework Directors, Ben Reason and Chris Downs apply Service Thinking to the credit crunch and financial services.
Last year 110% mortgages were on offer from lenders. Today, they are likely to demand a 30% deposit. Amid the turmoil and uncertainty, one thing we can be sure of is that mortgages will never be the same again. At livework we want to see mortgages designed to create long-term value for all parties.
